Google Analytics is a service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that the product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew.

Google Analytics can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.

Goals can be created that might include sales, lead generation, viewing a specific page, or downloading a particular file. These can also be monetized. By using Google Analytics, marketers can determine which ads are performing, and which are not, providing the information to optimise or cull campaigns.

Beacon Designs is Google Certified in Google Analytics. We can help you set up analytics, define your goals and customize reporting to fit your business needs.

Contact Us for more information on tracking your Internet Traffic.